Strategy & Stakeholder Engagement Division

This department works to develop new passenger and cargo air service, promote the MAC’s airport facilities, and build community support for air service at MSP International Airport. Brian Peters is the MAC's director of Air Service Development.

The Stakeholder Engagement Department connects the MAC to the community by designing and implementing best-in-class engagement opportunities and serving as the personal connection of the organization across communities. This department also provides information to the public about airport operations and aircraft noise. Dana Nelson directs this department.

The Strategic Communications Department activates the voice of the MAC and its airports through media relations, corporate communications and by creating strategic solutions to deliver internal and external marketing campaigns. The department enhances the airport experience by providing information to travelers and increases MAC revenues through marketing of MAC facilities, parking, and food, retail and service concessions. In addition, the department provides paging services at MSP International Airport and responds to public inquiries about the MAC and its airports via phone, email, text and live chat. 

This department is responsible for the MAC and MSP Airport brands. Strategic Marketing drives revenue for the MAC's operations through the development of marketing plans grounded in research, analytics and results tracking. 

This department ensures the MAC has a clear strategic focus with an integrated sustainability mindset by facilitating the development, measurement and tracking of strategic goals.

The Sustainability Office connects and engages employees leading sustainability activities and provides MAC leadership with input and data to help advance achievement of the organization’s 2030 Sustainability Goals.